Purevale Reformulates Bathroom Range With Zero VOCs

Cincinnati, OH — January 20, 2026

Purevale has reformulated its entire bathroom cleaning range to eliminate volatile organic compounds, without moving away from plant-derived actives.

The Bathroom Foam and toilet-bowl tablets ship in the new formulation from this month, with no change to price or pack size.

Zero VOC, same performance

Independent soil-removal testing showed the reformulated foam matching the previous version on limescale and exceeding it on soap scum.

Every Purevale product remains bleach-free and cruelty-free.

Consumers can now refill Brightwell laundry concentrate directly in-store, cutting packaging waste by up to 80% per refill.