Adobe + Spenser & Williams: A Digital Commerce Story

Technology · November 8, 2025

Adobe + Spenser & Williams: A Digital Commerce Story

Cincinnati, OH — November 8, 2025

Spenser & Williams has rebuilt its consumer sites on Adobe Edge Delivery Services with Adobe Document Authoring, and replaced site search with Algolia across products, brands, and the newsroom.

The new stack lets brand teams publish without a release, and lets one query search three separate indices at once.

Why the stack changed

The previous platform coupled content changes to deployments, so a price or claim update waited for a release window. Document Authoring removed that coupling; Edge Delivery removed the render cost.

Search as the discovery layer

Federated autocomplete surfaces products, brands, and articles in a single panel, and the results pages run on the same indices with hierarchical category, brand, price, and claims facets.

Our teams ship content in minutes now, and shoppers find products in one query instead of three.
Elena Ruiz, VP Digital Experience

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