Building a better tomorrow, today.
Our 2030 targets cover packaging, carbon, water, and regenerative sourcing — and we publish our progress every year.
50%
Recycled Content
in packaging today, 100% by 2028
40%
Carbon Reduction
vs 2019 baseline
30%
Water Savings
in manufacturing operations
78%
Renewable Energy
at owned & operated facilities
Our commitments
Commitment
Target
Status
100% recycled consumer packaging
2028
On track — 50% achieved
Net-zero Scope 1 & 2 emissions
2030
40% reduction achieved
100% renewable electricity
2027
78% achieved
Regenerative farm sourcing (Marloe Farms, Sunhaven)
2027
Partnership signed, pilot underway
Zero deforestation in the supply chain
2026
Achieved
Refill, reduce, repeat
Brightwell's in-store refill stations are live in 500 retail locations, cutting packaging waste by up to 80% per refill.
Closing the loop
We partner with advanced recycling facilities to process post-consumer plastics straight back into our packaging supply chain.
Frequently asked
What does USDA BioPreferred mean for Brightwell?
USDA BioPreferred® certification confirms that a significant portion of Brightwell's detergent formula comes from renewable biological ingredients, reducing our dependence on fossil-fuel-derived chemicals.
How does SW measure its carbon footprint?
We commission annual third-party audits of Scope 1, 2, and 3 emissions across all eight brands. The 2025 Sustainability Report is available in the Newsroom.
Are your products cruelty-free?
Everley, Lumira, Purevale, and LittleHaven are Leaping Bunny certified. We are working toward full portfolio certification by 2027.
Where can I find refill stations?
Refill stations are available at 500 partner retailers across North America, with European locations planned for 2027.